Are You Making These E-Commerce Excuses? (part 2)

Last time, we began to check out the most typical causes

why most of the people do not make growth on their e-commerce and

Internet advertising objectives. Today, we proceed the dialogue. [See

section 1 of this newsletter at]


Excuse #5:

” I simply do not have time. I’m too busy coping with [consumers,

purchasers, day task, circle of relatives, and many others.] to care for my internet web site.”


Isn’t it fascinating that the oldsters who’ve the fewest orders to

fill or have the fewest purchasers to serve are most often the similar

individuals who say they do not have time to marketplace their merchandise

or services and products?

That’s since the maximum a success marketers – those with

all of the orders and purchasers they are able to take care of – understand how vital

advertising is to setting up and rising their trade. They do not

put advertising on the backside in their to-do lists, ready till

the entirety else is finished sooner than they get to it. The a success ones

make the time; they agenda it in on an ongoing foundation. It’s a

profitable dependancy.


You can do the similar! It’s a question of precedence. Try this: Block out

a while in your agenda to do your advertising duties. Make this

appointment with your self, and stay it! Treat it as though it have been a

scorching date with the person or lady of your goals, or the most important

assembly together with your greatest shopper. In different phrases, be on time,

be ready whilst you get there, and be adamant about now not

permitting interruptions or distractions.

Actually, I began doing this myself. I name it “Marketing

Mondays” and I block out no less than 4 hours every and

each and every Monday to paintings on my internet web site, write new articles, create

advertising fabrics, and the like. I’ve been doing it for a number of

months now, and the consequences had been exceptional! I’m blazing

thru the entire advertising stuff that were given put at the again burner

remaining yr, together with my new internet web site,, which introduced previous this yr.

If you are looking at your Palm Pilot or DayPlanner and you might be nonetheless

satisfied you do not have sufficient time for advertising, take a look at Suzanne

Falter-Barns’ record of “30 Guaranteed Time Wasters” from her e book, “Living

Your Joy: A Practical Guide to Happiness.” You can obtain a “Time

Wasters” excerpt right here (PDF):



Excuse #6:

“Every time I sit down all the way down to paintings on my advertising, I simply can’t appear

to stick targeted.”


This one is going hand in hand with procrastination. You sit down all the way down to

paintings in your internet web site, all stuffed with gusto and just right intentions. But

the following factor you realize, you might be rearranging pieces in your table,

sprucing pencils (which you most likely do not even use!), checking

e-mail, doodling, and the entirety else. Sound acquainted?


Let me let you know, I’m nice at discovering little meaningless issues

to do when I’m dreading a selected activity! But I’m going to proportion

3 methods that experience in point of fact labored for me. Maybe they’re going to paintings

for you, too.


If you realize {that a} four-hour “Marketing Monday”-type block of time

shouldn’t be going to give you the results you want, check out it in one-hour increments,

4 days per week. The shorter period of time will depart a smaller

alternative so that you can get distracted. Schedule the date and time

for it, then get your self a timer. (My buddy Janet Hall, “The

Organizing Wizard,” [] gave me this tip.)

Set the timer for 60 mins, and paintings like loopy for the ones 60

mins with overall center of attention. When the timer is going off, put the

advertising away and paintings on one thing else. For easiest effects, skip

the timer in your virtual watch and get a standard previous kitchen

timer. There’s one thing in regards to the ticking noise that in point of fact

will get me going, and after I pay attention that “ding!” on the finish, I simply

really feel like celebrating as a result of I understand it’s over!


Sometimes we get too slowed down with duties that we lose sight

of the massive image. What do you in point of fact need from your corporation?

What is it that you are running for? And what is going to your existence glance

like if in case you have a thriving, a success trade? A undeniable area

or automotive? More time together with your circle of relatives? A tropical holiday? What

does luck seem like for you? Find an image that represents

your “luck” — reduce it out of {a magazine} or print it off the

Internet for those who do not have a real {photograph} — and put up it

at your table, tape it for your laptop, or position it anywhere you

do your advertising paintings. And each and every time you’re feeling like you might be dropping

center of attention in your advertising efforts, take a look at the picture and take into accounts

how finishing the duty will being you one step nearer to

reaching your dream.


(Say what??) No, critically. Try aromatherapy. Aside from all of the

anecdotal proof, medical analysis now presentations that in point of fact is

one thing to historic artwork of the usage of very important oils to heal the thoughts,

frame and spirit. Specifically, oils of basil, geranium,

frankincense, lemon, peppermint, and rosemary can be utilized to

give a boost to your talent to center of attention and pay attention. Be positive to make use of the

natural very important oils and now not simply “perfume oils.” Just upload a couple of

drops to a tissue, and inhale. (NOTE: If you might be pregnant, steer clear of

basil, peppermint, and rosemary altogether; and steer clear of frankincense

and geranium all the way through the primary trimester.)

For me, a mixture of frankincense and geranium works easiest. I’ve

Been finding out aromatherapy and growing all-natural merchandise for

the previous 21/2 years, so I create my very own blends. But you’ll be able to to find all

types of natural oils, spritzes for the room and the frame, and plug-in

diffusers for your own home, place of work, and automotive at your native well being meals

retailer, outlets like The Body Shop, or on-line retail outlets like Indigo

Wild ( — take a look at their “Zum Body Mist”

in Rosemary-Mint.) When I think my thoughts wandering, I simply get a just right

whiff of frankincense and geranium, and I’m in an instant just right to move!

If you might be an excessive amount of of a skeptic to check out aromatherapy, simply pull out

a freshly minted $20 invoice and inhale the smell of unpolluted cash!

So there you may have it…

You haven’t any extra excuses to not flip your internet web site into the

fabulous, cash-generating advertising automobile that it may be.

What are you looking forward to? GET TO WORK!!

(c) Copyright 2005 Jamila White. All rights reserved.

[NOTE: You are welcome to “reprint” this newsletter on-line as

lengthy because it stays entire and unaltered (together with the

“in regards to the creator” data on the finish and the copyright realize),

and also you ship a replica of your reprint to]