Digital Media Vs Traditional Media – A Comparative Analysis

It is past doubt that social and virtual media are considerably impacting shopper habits. With the expansion of the Internet, firms have learned the wish to improve their on-line presence and, due to this fact, are spending considerable quantity of sources in virtual advertising and marketing.

While previous, promoting was once essentially restricted to newspapers, radio and tv, as of late it has long gone past them. Both the normal and virtual media have their very own distinctive facets. This article will be offering a comparative research of each those media.


No doubt, promoting campaigns thru conventional media achieve a big chew of the inhabitants. However, the message reaches an excellent higher collection of other folks thru on-line media. The Internet is helping to succeed in a spread of other folks inside of a brief span of time. While conventional advertising and marketing is proscribed handiest to a selected geography, on-line media is aware of no barrier.


Digital media cuts prices considerably. Television, radio and newspaper commercials are dear. The value relies on the slot and area selected. Using the virtual platform is useful for small corporations who’re tight on finances.

Media tracking

Media tracking is more effective in on-line media than conventional media. Companies can see and measure in real-time the effectiveness in their marketing campaign and plan additional actions. However, in case of conventional media real-time media tracking is a difficult activity.

Dialogues and Monologues

Marketing thru virtual media permit dialogues between firms and purchasers. Through social media, purchasers can talk about their services on-line in real-time. Communication flows only one method in conventional media and this can result in confusions and issues. However, in virtual media communique flows each tactics.


Engagement is way upper within the virtual platform.Through virtual advertising and marketing, firms can inspire consumers to consult with their web sites and take a look at their services. Customers too can have interaction with corporate representatives and know extra in regards to the product. Call to motion is more straightforward thru virtual media as in comparison to conventional media.

However, it’ll be incorrect to mention that conventional advertising and marketing is useless. There are nonetheless many portions of the sector, the place the Internet is but to succeed in and persons are but to be computer-friendly. In such circumstances, conventional media play an important function in conveying the message.

Nevertheless, with time virtual advertising and marketing is giving a stiff pageant to conventional advertising and marketing. Digital advertising and marketing tendencies have modified the foundations of the sport and increasingly more firms are consolidating their on-line presence to stick aggressive out there.