Finding The True PR Of A Page?

I had an e mail “dialog” this remaining week which I believe others would possibly have the benefit of “listening in” on. Here it’s in abstract:


Why is it that xxxxxxx ranks so neatly on Google for the word xxxxxx xxxxxx when it has a PR of 0. The different best effects have PRs of five and six. Is Page Rank changing into much less essential?


My resolution to Graham used to be to return and skim a prior e-newsletter the place I mentioned simply this. In factor 48 I mentioned anomalies in PR and one way links. You can learn it on-line right here:

In answer, Graham wrote again:


If Google aren’t telling us the true PR values, how are we able to to find out the PR of a web site? This is making hyperlink exchanges a lot more tough. How are we intended to grasp whether or not a hyperlink spouse is excellent if we do not know their true PR?


and my answer went one thing like this:


Google launched one way links and Page Rank knowledge to the webmaster neighborhood. However, in doing so, they unleashed a monster.

SEOs briefly reverse-engineered the Google set of rules which confirmed how essential each one way links and PR truly have been to top ratings.

Every search engine optimization and his cat went out to extend one way links, and building up PR to their websites. Knowing the Page Rank of some other web site used to be elementary in “manipulating” the PR of your individual web site. Knowing the linking construction of alternative websites used to be elementary in beating the machine and getting your hyperlink construction good for best ratings.

SEOs have been manipulating the consequences the use of knowledge that turned into to be had once Google launched PR and oneway link knowledge.

Why does Google dislike this? Well, Google needs the most efficient pages to upward push to the highest of the ratings. A highest web page may well be described because the web page with essentially the most related content material for the quest question that used to be run at

As site owners turned into higher at manipulating PR and one way links, increasingly garbage started to floor within the best effects, and that is still these days. Pages score neatly simplest as a result of a excellent search engine optimization did his or her activity, now not since the web page is essentially the most related.

This is why Google have got rid of your privileges and now not offers correct PR or oneway link knowledge. They are not looking for you to have it any further. They have it of their database and use it for score functions, they only do not let you know that knowledge to any extent further.

As for your query about methods to to find the true PR if Google toolbar does now not display it – there is not any approach. This is knowledge that Google personal, and they’ve no legal responsibility to present it to you. By hiding this data, Google almost certainly hopes that site owners will surrender the obsession of PR and one way links, and pay attention to offering high quality content material that searchers will to find fascinating – content material that provides price to the web.

So how are you aware if a hyperlink spouse is a superb one? Simple. Look at their website online and notice whether it is high quality or garbage. A high quality web site will at all times be a excellent hyperlink spouse, a garbage web site won’t ever be a excellent hyperlink spouse.

This is how Google at all times envisaged PR and one way links running in combination to pick out the most efficient pages for seek effects. Sites vote for others in keeping with high quality of web site, now not as a result of what advantages chances are you’ll get for offering the hyperlink.”