Fractal Semantics & Linearization – Powerful Search Engine Optimization Concepts

What Are Fractals?

Fractals are repeating patterns found out inside of random sequences. They are well known in arithmetic and physics. Examples come with the Mandelbrot Set, the Julia Set and Quantum Physics. Fractals additionally play a distinguished position in fresh mathematical and bodily theories equivalent to Chaos Theory and Godel’s Incompleteness Theorem.

Predictable patterns coming up out of seeming randomness have additionally been found out in learning DNA strands, in oracles such because the I Ching and Tarot, and in herbal phenomena equivalent to snowflakes, diamonds and crystals.

What Is Semantics?

Semantics is the department of linguistics coping with the construction and nature of which means in language. Semantics comes to noun-verb mixtures, word-order, the which means of punctuation and theories of interpretation. On a extra refined stage, semantics offers with the fundamental constructions of the mind that serve as to build which means from vocal utterances.

What Is Fractal Semantics?

Therefore, fractal semantics – as I these days perceive the time period – relates to repeating, predictable patterns discovered inside of the best way we derive which means from peculiar language. Although meaning-assignment would possibly appear arbitrary (e.g., we may have simply as simply positioned verbs earlier than nouns in easy sentences) there seems to be a predictable algorithm – a definable common sense – to the best way which means is derived or assigned. Search engines (“SEs” for brief) should “perceive” those fundamental semantic laws so as to ship question effects which might be related to the searcher’s meaning-intentions.

Fractal Semantics & Search Engines

So what does fractal semantics must do with search engine marketing? Well, I shouldn’t have a complete figuring out but, however it seems that that SE set of rules programmers are these days seeking to program search engines like google to “perceive” language in tactics which might be nearer to the best way peculiar people in truth perceive language.

For instance, take the word “Kentucky Fried Chicken.” To the peculiar individual, that word refers to the preferred rapid meals chain. However, search engines like google do not “suppose” the best way peculiar people do. A seek engine has problem figuring out whether or not the word approach “Kentucky Fried Chicken” (the fast-food chain) or “fried hen (in) Kentucky.” As a outcome, an end-user in search of “fried hen in Kentucky” would possibly obtain seek effects for “Kentucky Fried Chicken.”

Fractal Semantics & Information Retrieval Science

This instance highlights the divide between human and system language. As SEs start to “suppose” extra like people, they’re getting higher at having a look at necessary elements equivalent to word-order, reputation, prepositional placement and the way this impacts which means, and co-occurrence of phrases.

In quick, SE programmers are operating towards making SEs assign which means to phrases and words a lot in the similar means that peculiar people do. Other examples come with colloquialisms, slang and accounting for variations in which means that other languages assign to the similar phrases. If search engines like google can procedure language in a similar fashion to the best way we do, then in principle the science of knowledge retrieval will trade dramatically. Such necessary analysis can even trade or increase the present strategies and requirements which search engine optimization consultants make the most of.

Linearization: A Semantic Web Technique

Linearization is a time period I discovered from Dr. E Garcia in his very good article titled, The Keyword Density of Non-Sense. In that article, Dr. Garcia explains the method of linearization. I commend the thing on your studying. While I will’t cross into an excessive amount of element right here, the fundamental concept of linearization is that this: to prepare your key phrases, hyperlinks an related textual content in some way that makes it simple for seek engine spiders (1) to decide precisely what your web page is set and (2) to learn and perceive the web page’s content material. In quick, this procedure comes to examining and revising the noun-verb relationships, grammar & syntax of the content material as soon as it’s decreased right down to its naked parts.

So, I did an experiment. I linearized my homepage in response to Dr. Garcia’s suggestions. As an search engine optimization skilled, I by no means take any person’s notice for his or her claims; I all the time take a look at them out myself earlier than endorsing or rejecting them.


The result of linearization have been moderately spectacular – even startling.

  • First, I realized, in just a week, that my homepage higher one web page rank level. That on its own can be sufficient to validate linearization tactics.
  • Second, I realized web page rank will increase on deep pages.
  • Third, I realized that a few the more moderen pages that were greyed-out (i.e., Google didn’t consider them sufficient but to assign any web page rank) have been now gray not; they now record PR 0.
    Finally, I realized dramatic will increase in total seek engine scores for key phrases. Wow!

My subsequent experiment is to do a little managed multi-variate checking out to decide exactly how a lot linearization (the L-Factor) is contributing to go looking engine enhancements.