How to Marie Kondo Your Website
9 Website Redesign & Refresh Tips
You’ve most likely heard of Marie Kondo by means of now: she sparked a complete motion of decluttering, and has a Netflix display referred to as “Tidying Up With Marie Kondo.”
Also referred to as the KonMari means, her center of attention is on organizing your own home by means of eliminating pieces that don’t “spark pleasure.”
While her means applies extra to wardrobe drawers and workspaces, there is no reason you’ll’t Marie Kondo your site! Just like your own home and place of job, your web page must be wiped clean every so often.
Here are Nine site redesign and refresh guidelines that can assist you get probably the most out of the enjoy:
Do a content material audit
You cannot see the place you are going if you do not know the place you have got been, proper? A content material audit is set taking stock of the entire content material for your web page so to see what is related and what is now not.
If you have got weblog posts which might be years outdated, it is time to make a decision if there may be worth in repurposing them with up-to-date content material, or taking them down. We’re doing this at this time as we get ready to redesign our site. Many of our very outdated articles are both being trashed or repurposed for long run, extra up-to-date articles.
Be cautious to not kill a weblog submit that is riding an enormous bite of your site visitors, however do not dangle directly to each article if the information is not related or your audience has modified.
Also, in case you have merchandise or services and products to be had on-line, make certain the outline and pricing for every is present.
Revisit your content material technique
While you might be doing all of your content material audit, discover your analytics to look what content material persons are spending time on and what content material is appearing poorly.
Once you’ve got a transparent image of your best-performing articles, blogs and movies, you’ll paintings on growing contemporary and attractive content material and/or repurpose the suitable stuff.
It may also be useful to create a content material calendar that breaks down weeks or months by means of theme.
Let’s use advertising and marketing for well being coaches for example. In January, you may need to center of attention on wholesome consuming, breaking unhealthy behavior and a laugh exercises to tie in with New Year’s resolutions.
In June, it’s essential to center of attention on water-based exercises, refreshing summer season foods and the significance of sunscreen. Brainstorm an inventory of concepts and cross from there!
Make positive your pages glance just right on cell
You will have to be protecting cell in thoughts each time you create a brand new piece of content material, and now could be the time to take an excellent nearer glance.
Too many industry house owners put all their power into site redesign, neglecting this essential a part of the person enjoy. Or, some industry house owners really feel their target market does not use cell to get right of entry to their web page.
This is a deficient assumption that may have large ramifications. Many persons are surfing your site, studying your eNewsletter and testing your weblog on their smartphones. If unsure, take a look at your Google Analytics that can let you know how a lot site site visitors comes from cell phones.
Ensure internet pages are simple to practice, buttons are large enough to click on on and no content material is misplaced if you end up taking a look at it on a smartphone.
Check for damaged hyperlinks
This is every other nice strategy to mud off your site. Broken hyperlinks now not most effective annoy and probably force away guests (steadily sending them proper on your pageant), however they are additionally unhealthy in your seek engine scores.
There are quite a lot of equipment that can help you scour your web page for damaged hyperlinks, so use them.
Update your About Us web page if wanted
Do you’ve got bios from staff who left six months in the past? Has your corporate won new awards or accolades?
If a possible shopper lands for your web page and sees old-fashioned data, they’ll consider carefully about purchasing from you, so stay your About Us web page contemporary and polished.
Ensure your tool and plug-ins are up to the moment
This is very important now not most effective to tidiness, however to site safety.
You is also tempted to forget about the ones messages telling you to replace to the most recent model, however they are very important to stop safety vulnerabilities and stay your web page at optimum velocity and capability.
This is particularly a very powerful in case you have get right of entry to to guests’ data equivalent to bank card numbers and e-mail addresses.
Consider a web page refresh
Maybe your corporation has developed and you wish to have to rebrand your brand. Or, perhaps you might be seeing footage from two years in the past for your “What’s New” web page!
Let’s use the instance of a well being and wellness site design. If a well being trainer in the beginning labored with millennials with restricted budgets however now objectives pregnant and breastfeeding girls for meal and workout making plans, she or he would want to upload logo messaging, footage and content material that seem to the brand new audience.
Small adjustments could make a large distinction, however you should definitely’re rebranding for the suitable causes in case you are interested by updating a key a part of your logo identification. Here’s considered one of my weblog articles that would possibly lend a hand: The Right Reasons for Rebranding Your Business Logo.
Check for transparent calls to motion
You want to display guests what to do, or else what they’re going to most likely do is depart. Now’s the time to mend clunky CTAs that are not operating (have a look at your stats for perception) or to find pages the place they are lacking.
Here are a few things to bear in mind if you end up optimizing your CTAs:
Use actionable textual content that pulls on your customer (assume “Download the eBook” now not “Click right here”).
Make CTA a prime center of attention. If you’ve got a lot of hyperlinks, pictures and duplicate competing for consideration, your name to motion may just get misplaced.
Create urgency with phrases like “these days” and “now.”
Experiment with the primary individual. According to a find out about by means of Unbounce, converting button textual content from the second one individual (“Start your loose trial”) to the primary individual (“Start my loose trial”) led to a 90% building up in clicks.
Strong CTA for training site
Speed up your web page
Do some pages for your site take a very long time to load?
According to MatchMetrics, 14% of your target market will get started buying groceries at every other web page in case your web page a lot are gradual, and 23% will merely forestall the buying groceries enjoy or stroll clear of the pc.
Take an extended have a look at your web hosting supplier, symbol sizes and movies and put in plugins to begin to get to the foundation of what is inflicting your lagging responsiveness.
Whether you might be simply freshening up your on-line presence or want to do a whole site redesign, get skilled lend a hand if wanted.
Imagine having the time and effort to be ingenious, community, construct sturdy industry relationships and do what you find irresistible to do whilst an skilled, professional and passionate “all-in-one” boutique company relieves you of the weight of getting to know the way to do all of it your self.