Portfolio Basics for Web Design Students: Your Logo and Tagline

When advertising your self as a dressmaker, there’s not anything extra necessary than an efficient portfolio that showcases your creativity and abilities. As a pupil, the principle center of attention of your portfolio will have to be to provoke potential employers or purchasers and make allowance them to effectively view your paintings and call you if they’re excited about hiring you.

Your emblem and tagline are a illustration of your self as a trade. It will have to be the a part of your portfolio that’s the maximum memorable for purchasers and employers. In this collection (of many extra to come back), we can move over create an emblem that is noticeable and present tendencies in branding that can lend a hand get began to your on-line presence.

Your Logo

Your emblem is the primary indication of your “non-public taste” to other folks visiting your web site. Reflecting the kind of paintings you do for your emblem will lend a hand create a extra constant logo all through your web page. Making this a part of your portfolio as distinctive and remarkable as conceivable is without equal objective. You need to stand proud of different pupil designers that can be competing for a similar place as your self.

Who are you?

Defining a couple of parts of your enterprise and your self as an individual is a great way to get began along with your portfolio emblem. Do you freelance or paintings for an company? Who is your audience? What roughly other folks or corporations do you generally paintings with or draw in? How would you describe your self? Having the solution to a few of these questions can get you began in the proper route with regards to brainstorming concepts.


Don’t all the time depend on tendencies. Trendy trademarks generally wouldn’t have a protracted lifespan and can most definitely want to be re-designed in a couple of years. If doubtful, fallback to one thing forged, comparable to structural shapes or incorporating your identify/initials.


* Always hyperlink your emblem for your homepage. This is normally anticipated from all web pages now, so it is just right observe to incorporate this to your portfolio for simple navigation.

* Your emblem does not all the time have to incorporate your identify, however it is a good suggestion to have your identify someplace close to your emblem or inside your tagline.

* Positioning your emblem close to the highest left or best heart is all the time a good suggestion as a result of it is the place the attention is of course attracted to when a brand new webpage is opened.

Your Tagline

Your tagline is an outline of who you’re, what you do and a very powerful get advantages your consumer will obtain out of your products and services inside a brief word or slogan. Writing a memorable tagline may also be tricky, particularly in case you are nonetheless making an attempt to determine your general logo as a pupil dressmaker. List your advantages and what units you with the exception of the contest. Why will have to purchasers make a selection you over any individual else? Why will have to this employer rent you?

Get To The Point

Your tagline will have to keep in touch obviously and get to the purpose. Remember that you’re promoting the advantages of what you must be offering, no longer the options! Employers which can be taking a look at portfolios wouldn’t have time to decipher jargon or giant phrases. A slogan is best when your target audience can are aware of it straight away. Keeping your slogans below one sentence will lend a hand keep away from this drawback.

Get Feedback

Before revealing your emblem to purchasers, employers and most of the people, get comments from different designers and friends. Getting comments is one thing this is now and again lost sight of via younger scholars. Although getting comments can now and again be a painful procedure in your ego, it is going to handiest make your emblem higher.


No slogan is etched in stone. Your emblem and tagline are the primary influence that purchasers, employers and others designers are going to pass judgement on you on. Putting a enough quantity of effort and time into perfecting those will let you in making a extra constant really feel for your portfolio. Creating self assurance inside your talents and skills regardless that a forged undertaking remark for your tagline and a constant logo thru your emblem will let you acquire extra consideration along with your portfolio as a pupil internet dressmaker.