Producing Good Catfish is Important, But Finding Good Buyers is Imperative!
As I’ve stated on my Cost-Saving Ideas Farm Business Support mini website online, and in addition in lots of my earlier write ups, I’ve received distinctive perception into the trade of catfish farming as it’s completed right here in Nigeria. I’ve moved round relatively so much inside of Lagos particularly, visiting quite a lot of farms in puts like Iyana Ipaja, Egbeda, Ojo, Gbagada, and outdoor Lagos, extra just lately,in Akute – Ogun State.
During my interactions with the farm homeowners, I in most cases ask the similar questions on operational practices getting used, farm output accomplished, bills incurred and many others. My function is at all times to determine how environment friendly and winning the person operations are. Time and time once more, I’ve discovered that these kind of farm homeowners are merely focussed on doing what they do in the similar mechanical method they have got at all times been doing them. Little or no effort is made to spend a while THINKING about find out how to perform extra successfully – particularly to be able to scale back the time, effort, cash and labour had to produce – and promote – the similar output inside of a manufacturing cycle.
But instances are arduous. Business is hard. Costs have risen. To proceed to learn, it has change into much more crucial nowadays, for EVERY trade to discover techniques of LOWERING working prices, whilst they take care of or perhaps INCREASE output. That is why IDEAS – NEW IDEAS – about find out how to higher run the trade MUST be robotically solicited, and explored nearly, in order to making improvements to the way in which we paintings, in order that the trade can carry out higher.
But there’s something much more compelling: SELLING. This is without equal function of a trade entreprise, which if NOT actively pursued may just result in its eventual dying. Until you get PAID CASH in your services or products, you’ve NOT completed trade profitably! And that applies to ANY trade. I needed to say this on the possibility of pointing out the most obvious, as a result of it kind of feels such a lot of trade homeowners continuously disregard this essential FACT.
In reality many of us appear to head about their companies focussing extra on DOING the technical, manufacturing similar sides, and sparing minimum concept for the SELLING section. Yet, should you wouldn’t have shoppers READY and WILLING to section with CASH to get your services or products, ALL your technical, manufacturing similar understand how and abilities quantity to not anything! Your checking account can be empty!!
This is a message that must be drummed into the heads of many Catfish Farm (and different trade) homeowners out right here. I’ve been many times contacted by means of individuals who gave the impression extra concerned with TESTING my wisdom of find out how to “inject” catfish or “strip” them of eggs, than they had been in listening to my nearly examined concepts, as an example, about how they may be able to rear daphnia in glass tanks to feed their catfish fries as a substitute of losing time/labour scouting for grimy swimming pools of water on other streets, to reap wild daphnia from – or worse, feeding their catfish fries solely with pricey Artemia.
I continuously ponder whether it ever happens to them that nowadays, nearly ANYONE – even the unschooled – may also be taught to independently perform nearly all sides of breeding and rearing of catfish for business manufacturing. Is it no longer obtrusive from the velocity at which seminars, manuals and VCDs educating the topic now abound in quite a lot of places (with ads showing in mass media like newspapers, and many others)?
The fact is we’ve numerous folks engaged in generating catfish in numerous techniques, at quite a lot of scales of operation out right here nowadays. The PROBLEM then again, is that only a few, if in any respect any, are doing it by means of following any examined or confirmed same old working process that promises constant output of high quality product. Worse then again, and which is the POINT of this writeup, is the close to TOTAL loss of consideration to growing dependable methods for FINDING GOOD patrons for the ready-to-sell catfish, be it fingerlings, juveniles or desk sized ones.
This latter level explains why in my discussions with many house owners, they in most cases complained of being annoyed by means of the very exploitative gives made by means of marketplace girls who come to shop for their harvested fish. The stories of woe they have got informed me, about how those grasping investors make the most of the farmers’ wish to get the “waiting” fish out of the ponds, to shop for them at very low costs (and later promote at most benefit) are center rending.
Each time I’ve been informed about this downside, I’ve answered by means of telling the farmers to take private ACTION to seek out BETTER patrons, in order that such investors would NO LONGER really feel farmers haven’t any choice. This is the place farmers wish to make use of CRITICAL THINKING talents. The farmer wishes to consider techniques to seek out different individuals who will need his fish produce, and who shall be ready to pay what they’re price!
In case you might be questioning how the farmer will accomplish that, I be offering some concepts according to my private reviews and observations.
For desk measurement, waiting to promote catfish: The farmer will wish to search for beer parlours, eating places and bars, resorts, resorts, leisure venues, tournament organisers and many others who would possibly want common or periodic provide of catfish in bulk amounts at excellent costs. Such patrons are much more likely to provide rewarding costs, in comparison to the marketplace girls. Actually they WILL be offering higher costs – I say this as a result of I’m conscious about the costs a few of them purchase from the farmers that offer them.
The problem is for YOU, because the farmer, to speculate cheap effort and time into finding and coming near them with a lovely be offering. The ensuing dating can be mutually advisable: they get bulk acquire of excellent high quality catfish at AFFORDABLE costs. You get dependable, TIMELY and common gross sales outlet in your catfish at PROFITABLE costs that provide help to STAY in trade for the longer term.
Similar pondering will permit you to find higher gross sales shops for fingerlings, if you select to take action.
You would ask your self questions like this: Who else would want or can use this catfish product, with the exception of the ones I’m already coping with? The resolution will lead you in opposition to securing extra probably rewarding gross sales shops for what you are promoting.
You see, if you don’t GO OUT and actively recruit doable bulk purchasing shoppers in your harvested catfish, to the level that you’re at all times ready to dump no matter you produce, at a winning value, what you are promoting will undergo. I’ve noticed farms with spectacular having a look LIVE catfish produce, however with out a thought find out how to get sufficient patrons for them. And the homeowners simply sat there – complaining lamely!
Quite continuously, those homeowners attend the learning and discover ways to rear the fish effectively. But their running shoes (asuming they knew!) would have “forgotten” to advise them on find out how to get their produce bought!! The enthusiastic startups would thus release out assuming patrons would come down in big enough numbers to drain out the ponds, at harvest time. When this doesn’t occur, they’re compelled to proceed spending cash feeding the mature fish – inevitably expanding their value of manufacturing.
My argument is that those farmers must have began in search of – and notifying – conceivable patrons some months BEFORE the fish turned into due for harvest. That method, they may even have got some intending patrons to ebook for the fish prematurely.
A trade this is NOT making gross sales will DIE. Producing (or retailing) excellent services and products is excellent, BUT of a lot GREATER significance, is the trouble you place into discovering the RIGHT form of patrons for them, who can pay you profitably. In essence, I’m asking you NOT to forestall at priding your self on the truth that you know the way to make a excellent product or ship a perfect provider. Spend MORE QUALITY TIME THINKING of find out how to to find individuals who WILL PAY YOU WELL to get YOUR excellent product or nice provider. If you fail to do no less than that, you possibility FAILING financially, in that trade of yours!
Note that the means I’ve described above is what I’ve used effectively for years now, to spice up gross sales of my very own services and products. It is according to my revel in primarily based figuring out, that ONE excellent paying shopper is best than ten (10) miserly and/or exploitative ones. It may also be implemented to ANY trade, with similarly efficient affect. Call me on 234-803-302-1263 if you wish to be informed extra about how you’ll be able to use this means or technique to to find BETTER paying shoppers for what you are promoting.