SEO Content Writing: 4 Tips for Writing Effective Search Engine Optimized Content in 2013
Writing efficient search engine optimization content material can appear daunting for the reason that regulations of search engine optimization alternate at all times. In case you do not know, Google itself has mentioned that it makes over 500 adjustments consistent with 12 months – sure, consistent with 12 months! – to its seek set of rules.
To this finish, following are 4 issues to concentrate on when writing search engine optimization content material that experience modified in the previous couple of years. While it’s going to look like so much to do to put in writing “efficient” search engine optimization content material, it isn’t when you are making it a dependancy — and get started seeing effects from the ones conduct.
1. Keyword Stuffing: When I began writing search engine optimization content material again in 2007, it wasn’t unusual for shoppers to invite for content material with a 5, 10 and even 15 p.c key phrase density. Nowadays, Google (and different serps) take a look at this as key phrase stuffing.
You know the ones varieties of articles you notice that experience the key phrase word repeated over and over – to the purpose the place it detracts from what is being mentioned? Don’t do that.
To write efficient search engine optimization content material in 2013, you will have to try for a 1-2 p.c key phrase density. To get this, handiest repeat your key phrase word each 100 to 150 phrases. If you practice this rule, you’ll be able to by no means have to fret about your content material being key phrase filled.
2. Use the “Alt” Tag: Search engines like to go back blended media effects, eg, movies, infographics, footage, and so on. So after they scan your article, they catalogue the images and video and infographics which are there to.
In the case of footage, the “Alt” tag describes what the image is set. Hence, you need to come with it in order that your pictures can also be returned correctly in seek effects. Following is an instance of an “Alt” tag:
If you offered girls’s jewellery and had a shot of a gold middle necklace in your website online, your alt tag would possibly seem like this: [img src=”womens-heart-necklace.jpg” alt=”Photo of Women’s 14K Gold Heart Necklace”].
3. Write Themed Content: You will have to use a couple of key phrase word on your reproduction, ie, use secondary and tertiary key phrase words to spherical out the content material. This is what is referred to as writing themed search engine optimization content material – and serps simply adore it.
For instance, let’s assume you are writing an editorial about baking apple pie. When serps run around the phrase “apple,” they do not know if you are taking about apple computer systems or apple pie.
But in case your article contained key phrase words like “bake apple pie;” “apple pie recipe;” and “elements for apple pie;” then serps can beautiful simply discern that you are speaking about baking and recipes, no longer computer systems and electronics, for instance.
See why secondary and tertiary key phrase words are necessary? They give serps extra data, which is helping them to correctly categorize your content material and go back it in related seek effects.
Learn extra about writing themed SEO content.
4. The Importance of Shared Content: Search engines praise content material this is shared so much – as a result of they (rightly) think that it will have to be just right as a result of many of us are linking to it, posting it on their social media accounts and running a blog about it.
So make it simple on your content material to be shared by way of the usage of plugins like Shareaholic and ping.
Writing Effective search engine optimization Content: Conclusion
As you’ll be able to most definitely see, writing efficient search engine optimization content material is handiest a part of the quest combat; the opposite section is doing all the ones behind-the-scenes issues that get serps to note your content material in order that it may be returned in related internet searches. But the principles are rather simple and for those who practice them persistently, you’ll be able to be rewarded with extra natural site visitors from serps like Google.