The Negative SEO Effect Of A Directory Listing

Do you’ve got a Yahoo listing list? Do you already know this may have a damaging impact to your natural SERPS Click thru Rate? Over the previous yr, we now have been measuring and inspecting the site visitors of our list with Yahoo for our internet design corporate. Using the hunt time period “Web Design Ireland” in Yahoo, RedFly Studios LTD has had a reasonably secure place between 1 and three within the Yahoo! SERPS. A most sensible 3 score, superb! But all isn’t as superb as it kind of feels…

Google suggests in particular of their webmaster pointers:

Submit your website to related directories such because the Open Directory Project and Yahoo!, in addition to to different industry-specific knowledgeable websites.

Anything that may assist your Search Engine Optimisation efforts immediately from the mouth of Google will have to be well worth the $299 list rate proper? Maybe for Google, however what about Yahoo? Yahoo! best permits you to post a website to their listing the use of the websites legitimate trade title. Yahoo additionally lists your website of their commonplace SERPS the use of this name. In this case, this is “RedFlyStudios”.

Now, all anchor textual content energy apart (Yahoo makes use of redirects anyway), we now have made a ordinary remark. Once our list was once licensed within the Yahoo listing, all searches that go back RedFly Studios within the effects now display a name of simply “RedFlyStudios”. Also, since that list, our site visitors from Yahoo natural seek has dropped through over 40%. Why would that occur? Other websites returning for the hunt “Web Design Ireland” all display nice descriptive titles. What would you click on first? A name describing precisely what you’re in search of or an organization title you could by no means have heard of? I do know what I might click on and they aren’t even paying Yahoo!

We can best suppose that if all different search engines like google are frequently turning in equivalent or better ranges of site visitors for a similar seek effects that the relative identical ratio of searches is being made on Yahoo.This would point out that on account of our non descriptive name and meting out $299 for a listing list, our CTR has in fact reduced.

So I ask you, what’s the worth of score top in seek effects if other folks aren’t in fact clicking thru for your web site? Is sacrificing site visitors from one seek engine value a non-confirmed spice up in others? You come to a decision.