Three Cs For a Non-Profit Website Strategy

Your Nonprofit Website is a key element on your communications technique. Use the Three Cs to judge your present site and as a part of the making plans procedure as you progress forward with maximizing the worth of the Internet for development your company.


Your site is a hub on your web communications. In your e-newsletter, social media, electronic mail signatures, hyperlink again for your site to convey other folks for your site. Once the individual is visiting your site they should see data this is enticing and treasured to THEM.

  • Identify your audience(s) and their wishes
  • Your house web page should have your key message that speaks to the website customer
  • Have newest updates to be had from the house web page – main in to the particular spaces of the website
  • Update your site regularly with information and adjustments. Assign any person to study the site regularly to make certain that it displays your present state of affairs.
  • Consider integrating Social media similar to your Facebook web page and Twitter feed together with your site
  • Provide strategies for two manner communications – see the Calls to Action phase beneath


You have simply seconds to take hold of and cling the eye of the individual visiting your site. First impressions DO depend. The individual should see in an overly few minutes that the site is of hobby to THEM.

Here are a couple of tips on development credibility:

  • Look skilled – and suitable on your goal audiences
  • Provide simple navigation to all spaces of the website
  • Proofread your content material to make certain there are not any typos, spelling mistakes, paragraph formatting mistakes
  • Check that the entire inside and exterior hyperlinks are running. Remember that for your hyperlinks to EXTERNAL websites – their hyperlink might trade.
  • Use graphics, footage, video, colours, fonts, structure for a qualified glance

Remember that the individual is judging your company and capacity by means of what they see for your site. You need to create a qualified and credible presence that encourages them to spend their time and interact with you by hook or by crook.

Call to Action

What do you need other folks to DO once they see and prefer your site? You need the individual now not best to mention “this group looks as if they’re doing excellent paintings”. People see loads and 1000’s of web pages – how do you interact them and feature them go back. You need to construct a dating with the individual. Here are a couple of tips on enticing the person and development that agree with and hobby.

  • Ask them to bookmark the website
  • Encourage them to join your electronic mail e-newsletter
  • Add a touch shape to allow them to ask a query or ask for assist
  • Give a hyperlink to obtain a record – they usually give their electronic mail deal with to obtain it
  • Provide a option to donate for your group – with a lot of ranges
  • Get them concerned with data and shape on the best way to grow to be a volunteer
  • Add a RSS signal as much as get updates on pages that you just replace continuously
  • Integrate your Facebook web page and Twitter feed and inspire other folks to enroll in your social networks

Then you’ll want to apply up by means of

  • Sending them a e-newsletter and bulletins
  • Provide updates on donations and the way they’re used
  • Add new studies and information
  • Add common updates to the site in order that an individual sees new and up to date data once they do go back to the website