Want That PERFECT Domain Name?

Probably THE maximum essential choice you will have to make when launching a web site, is the area title. Here’s the right way to get that PERFECT title.


Your area title will say so much about you. In reality, your selection of area title is FUNDAMENTAL and underpins nearly the whole lot that follows. It can pay to spend time opting for that proper title and also you completely will have to do that prior to release.

Consider Your Target Audience

So, let’s get started with the fundamentals. Who are you making an attempt to draw on your web site?

  • Established Business. If you might be a longtime industry with a longtime logo, you can have already got a reputation that you wish to have to make use of. Check to look if it is to be had the use of any of the masses of area title provider firms at the Internet.
  • If it’s to be had, nice! Register it! If now not, do not depression. There are some things you’ll try to I duvet them under.
  • New Organization. If you might be new directly to the online, you have got a wealth of choices to be had to you. Frankly, there may be such a lot that you must do, you most likely can not see the wooden for the timber!

Domain Name in keeping with an Existing Organization

If a possible web page customer is aware of your organisation title, they’re going to try to to find you at the ‘web the use of that title so it is smart to compare group and domains the place you’ll.

Of path, it isn’t at all times imaginable to do that and you might have to imagine different classes of motion. For instance, within the mid 90’s, I labored for an organization in the US referred to as Micro Key. Unfortunately, the area title microkey.com used to be already taken so that they laboured for some years underneath the area title mksoft.com. Who is aware of what number of possible shoppers they misplaced for the reason that shoppers could not to find the corporate web site?

Under those instances you have got a couple of choices.

  • Buy the Domain Name. You may at all times means the prevailing proprietor of the area title and be offering to shop for it from them. It’s sudden how frequently this may paintings, particularly if the present proprietor is not doing a lot with their web page. Use a provider like whois.web to find who the prevailing proprietor is.
  • Change Your Business / Brand Name. As a really radical means, that you must trade the title of your logo or product. It’s now not relatively as loopy because it sounds. In the United Kingdom, for instance, Marathon bars had been modified to Snickers, Bounty roll used to be modified to Plenty. Name adjustments may also be a hit.
  • Buy at Renewal Time. Domain names are registered for a given time period and you are able to take a look at this whilst you see who has the title registered. There are services and products to be had that can observe the expiry date and check out to shop for the title for you when it expires.
  • Use Hyphens. If you’ll’t check in your title, or purchase it, an alternative choice to imagine is the usage of a hyphen in between phrases to provide a brand new, distinctive title. So, for instance, acmedomain.com has been taken however acme-domain.com continues to be to be had (Accurate as at time of writing).
  • But be wary if you happen to do pass down this course. At a stroke, you’ve got made your area title laborious to spell as a result of the general public do not suppose to make use of a hyphen when getting into a URL. Not best will this make your web page laborious to search out, it’s possible you’ll finally end up passing industry to a competitor! Not just right.

In the instance above, Micro Key purchased the area title from the landlord and you can now to find Micro Key at their rightful house.

Choosing a New Domain Name

You have one pivotal choice to make when deciding for your new title. Does it want to be human pleasant or seek engine pleasant?

Human Friendly Domain Names

A human pleasant title is each simple to keep in mind and simple to spell. Some nice examples:

  • Amazon
  • FaceBook
  • Orange
  • Virgin
  • eBay

Of the human pleasant names, two are actual phrases, one is a concatenation and the overall one workout routines the ‘e’ phrase. When you might be selecting a reputation, imagine that it is not possible that you are able to check in a ‘actual’ phrase, particularly as a website title, and the ‘e’ prefix may be not likely to be to be had.

You’ll in most cases finally end up having to make use of a concatenation to create one thing new. An instance could be my industry’ area title: Drumknot. Other examples could be ConnectedIn, WhoIs and WordPress. But what to select?

Luckily, there are numerous websites available in the market dedicated to offering inspiration at the matter of domains. Here are simply two examples:

  • namestation.com
  • nameboy.com

If you might be nonetheless working low on concepts, that you must run a contest and be offering a money prize. Try http://www.squadhelp.com

Search Engine Friendly Domain Names

A seek engine pleasant title is in most cases composed of key phrases. Some examples:

  • webuyanycar.com
  • whoismyproject.com

The names don’t seem to be at all times simple for a human to keep in mind however a seek engine has no hassle discovering them.

So, if you have got this some distance and you might be nonetheless discovering it laborious to get a hold of a reputation, it’s possible you’ll wish to imagine what your organisation does, or will do, and pass from there.

For instance, say you’ll open a toyshop in the United Kingdom that offers in Steiff teddy bears. Start with the word Steiff and undergo some variations.

I finished up with steiffteddies.co.united kingdom or steiff-teddies.co.united kingdom. Note that if I took the latter one, I’d additionally be capable to check in the.com model as smartly. It’s invariably a good suggestion to get each, if you’ll.

Choosing a Top Level Domain (TLD)

There are numerous area title suffixes, or Top Level Domains (TLD) as they are referred to as. You may get a very good area title if you happen to did not thoughts concerning the TLD. Johnlewis.cm any individual? Or how about Costco.television? Maybe even Nordstrom.org.united kingdom? (All domains had been to be had at time of writing).

Sounds nice! But take into account that you wish to have to make your area title both:

  • Easy to keep in mind and simple to spell
  • OR
  • Easy to search out by the use of a seek engine.

This applies as a lot to the TLD as to the real area title. Your buyer is not likely to go into the strange TLDs simply to search out you or even the various search engines deal with self-importance TLDs with some scepticism.

For instance, I’m based totally in the United Kingdom and, if I wish to to find the BBC, I’ll in most cases input bbc.co.united kingdom or possibly bbc.com. Which is as smartly as a result of there are some unusual incarnations of BBC in life whilst you use different TLDs and I would not wish to come throughout them by way of mistake!

Therefore, I like to recommend that you just use both.com or a rustic particular TLD like.co.united kingdom in the United Kingdom, or.co.de in Germany, and so forth.

And Finally

As you might be running via imaginable names, try to construct a shortlist as a result of you have got one ultimate, essential, hurdle to imagine prior to deciding for your title.

Firstly try to make a choice one thing the place you’ll unite those 3 important components:

  • Domain Name
  • Organization Name
  • Brand Name

Secondly, attempt to make certain that you’ll reserve the similar title on well-liked Social Media websites as smartly, corresponding to:

  • Twitter
  • FaceBook
  • ConnectedIn
  • YouTube

I’ll duvet why that is so essential in later articles.

My title is Derek Davidson and I’m a co-founder of Drumknot, a UK based totally Internet Marketing industry. You can to find me at http://www.drumknot.com or e mail me at derek (dot) Davidson (at) drumknot (dot) com